Are you pushing to hard to get your customers/subscribers/audience to love everything you do?
If you are, I'm sure your very frustrated.
That's the frustration of the marketer or the artist who hasn't figured out how to navigate critics and the marketplace.
If you need the validation and acceptance of everyone you meet, you'll get stuck, and soon.
Everyone isn't going to get it. Everyone isn't even going to get you, no matter what you sell or create.
Experienced marketers and artists and those that make change understand that the new is not for everyone. In fact, it's not even for most people. Pass them by. They can catch up later.
It's not a referendum, and you don't need a unanimous vote of to get started. You merely need enough to stay in business, to keep moving, to make a dent. Then your idea can spread.
If the kids in the back of the bus/audience/store don't get it (or don't get you) it's their loss. Focus on those that want to celebrate the work you do instead.
Thursday, September 23, 2010
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