Are you afraid of special requests?

Is your business organized for efficiency or something else?

If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot.

The alternative, it seems, is to organize for joy.

These companies give their people the freedom (and yes, the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who makes a difference, as opposed to searching for a clause in the employee handbook that was violated.

Wouldn't you rather be in the "joy" business?

Thanks to Seth Godin for his amazing outlook on today's business landscape.

Learning from lost sales.....

It's extremely difficult to figure out why people walk out of your store,
throw out your brochure, leave your site... but in fact, this is a great
opportunity for dramatically increasing sales.

"Is your brochure ending up here?"

You won't find what's broken if you don't look.
Ready to start looking?