There's always been a bright line around the craftsperson, someone who takes real care and produces work for the ages. Everyone else might be a hack, or a factory guy or a suit or a drone, but a craftsperson was someone we could respect.A craftsman might be a blacksmith or a carpenter, a visual artist or even a dedicated teacher. Someone to look up to.
Perhaps we're entering a new age of craftsmanship, one where we can see craft in the way a new business is devised, a sale is made or a website is coded. A craftsperson might be particularly talented and connected in the way she deals with clients, or be able to meet deadlines with alacrity.
We're curious how many business owners or marketing directors in 2011, take the time to treat their image and interactions with clients as an opportunity to create craftsmanship?
Maybe we should be trying to do better, not just more.
Just a thought.
Chris Revis
Thanks to Seth Godin for his continued inspiration!
