Understanding your options before you choose a path......

Just because you can do something, doesn't mean you should.

With the revolution going on all around us, there's so much on the technology/ marketing buffet, you're likely to just grab something convenient.

 From SEO, to Web Video, Facebook, Twitter and more, I would suggest that you look before you leap.

It is very important to UNDERSTAND how these tools work and set your expectations accordingly. There is no "magic bullet" and if you expect that, you will be frustrated. Read, research, ask, hire a professional, but understand how today's marketing strategies and tools work before you expect miracles.

Do you have the nerve to take a peek?

When the truth is just around the corner.....

Sometimes, we get close to finding out who we really are, what's the status of our situation, what's holding us back. When one of those conversations is going on, do you lean in, eager for more, or do you back off, afraid of what it will mean?

Do you go out of your way to learn about your habits, relationships and strengths? Or what's driving traffic to your website? Or why you didn't get that job?

When your organization has a chance to see itself as its customers do, do your leaders crowd around, trying to glean every insight they can about the story and your future, or do they prefer the status quo?

There are more mirrors available than ever. Sometimes, though, what's missing is the willingness to take a look.

Do you have the nerve to peek around that corner?