Don't feed the trolls......

Lots of things about work are hard.
Dealing with trolls is one of them.

Trolls are critics who gain perverse pleasure in relentlessly tearing you and your ideas down.

They feed off of the creation and spreading of falsehood and distractions.

Here's the thing(s) to remember:

1. trolls will always be trolling
2. critics rarely create
3. they live in a tiny subterranean cavern, (mom's basement?) ignored by everyone except the trolled and the other trolls
4. professionals (that's you) get paid to ignore them. It's part of your job.

"You can't please everyone," isn't just an old saying, it's the secret of being remarkable.

Doesn't your business deserve to to remarkable?

Start being remarkable today by not feeding the trolls.

How is your business being noticed?

So much time and effort is now put into finding followers, accumulating comments and generating controversy... all so that people will notice you.

Businesses say and do things that don't benefit them, just because they're hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

Trusted
Engaged with
Purchased from
Discussed
Echoed
Teaching us
Leading

So, how is your business being noticed?

Or is it being noticed at all?

I have a website...why hasn't it helped my business?

Will an internet presence mean more business for your small business?

The internet has allowed ease of entry into the market.

You can advertise anything, any service, any good, any piece of junk in your garage--essentially for zero.

You can go into business effortlessly, telling yourself you'll just hang out and do just fine.

Understand that zero is a very real probability, perhaps even a likelihood.

You need to remember that 0% of a really big number is still zero.

What successful marketers have always understood is that you must make something work in the small before you bet the farm and market it to the masses.

If you can't sell to 1 in 1000, why market to a million?

If you are interested in creating an internet presence or optimizing an existing one, why not have a conversation with a firm that does more than write code.

A conversation with  RevisGroup could help you take the success you've had locally and design a strategy to create scalable and measured growth to a larger audience.

You've done it, let RevisGroup help you show it to the world.

Have a great week.

Chris Revis

www.revisgroup.com

Is your business sophisticated?

Is your business sophisticated?

It's very easy to underrate the value of cultural wisdom, otherwise known as sophistication.

Walk into a doctor's office and the paneling is wrong, the carpeting is wrong and it feels dated. Instant lack of trust.

Meet a salesperson in your office. She doesn't shake hands and doesn't make eye contact.

Visit a website for a vendor and it looks like one of those long-letter opportunity seeker type sites.

In each case, the reason you wrote someone off had nothing to do with their product and everything to do with their lack of cultural wisdom.

We place a high value on sophistication, because we've been trained to seek it out as a cue for what lies ahead.
We figure that if someone is too clueless to understand our norms, they probably don't understand how to make us a product or service that we'll like.


And yet...

Who's in charge of cultural norms at your organization?

Does someone hire or train or review to make sure you and your people are getting it right?

It's funny that we assume that all sorts of complex but ultimately unimportant elements need experts and committees and review, but the most important element of marketing--demonstrating cultural wisdom--shouldn't even be discussed.

Let's start a discussion.....

Chris Revis

http://revisgroup.businesscard2.com

**Thanks to Seth Godin for his continued insight into today's marketing landscape.**