Is your business sophisticated?

Is your business sophisticated?

It's very easy to underrate the value of cultural wisdom, otherwise known as sophistication.

Walk into a doctor's office and the paneling is wrong, the carpeting is wrong and it feels dated. Instant lack of trust.

Meet a salesperson in your office. She doesn't shake hands and doesn't make eye contact.

Visit a website for a vendor and it looks like one of those long-letter opportunity seeker type sites.

In each case, the reason you wrote someone off had nothing to do with their product and everything to do with their lack of cultural wisdom.

We place a high value on sophistication, because we've been trained to seek it out as a cue for what lies ahead.
We figure that if someone is too clueless to understand our norms, they probably don't understand how to make us a product or service that we'll like.


And yet...

Who's in charge of cultural norms at your organization?

Does someone hire or train or review to make sure you and your people are getting it right?

It's funny that we assume that all sorts of complex but ultimately unimportant elements need experts and committees and review, but the most important element of marketing--demonstrating cultural wisdom--shouldn't even be discussed.

Let's start a discussion.....

Chris Revis

http://revisgroup.businesscard2.com

**Thanks to Seth Godin for his continued insight into today's marketing landscape.**