Redefining your widget.....

Let's say that you own a company that makes widgets.

You have 2 other competitors that make widgets.

Let's also say that to the casual observer, there is no discernible difference between your widgets and the others on the market.
So why are your customers buying your widgets?

There are 3 reasons that customers will purchase:

You are the cheapest (difficult to sustain).

You can be more reliable (great if you can figure this out).

You can be redefine the playing the field to be the only one (most preferred).

If you don't want to be the cheapest and you can't figure out how to be the most reliable, how do you redefine the widget market to be the most preferred?

Ready to redefine your widget yet?

Fear mongering in a small market

Why are we constantly reminded that we should be afraid?

From the government, to the local newpaper, it seems that everyone is generating the need to fear more.

Reminding people that an idea will never work, that the market is in failure, that all hope is lost--does that work very often?

Fear mongering is a lousy profession, one that ought to be regulated, if not banned.
I'm more in favor of hope mongering.
2010 is the year that the world will change.
In fact, every year is that year, but this is the only time we'll get to change the world this time.

Aren't you ready for some "Hope Mongering"?

Chris Revis