Redefining your widget.....

Let's say that you own a company that makes widgets.

You have 2 other competitors that make widgets.

Let's also say that to the casual observer, there is no discernible difference between your widgets and the others on the market.
So why are your customers buying your widgets?

There are 3 reasons that customers will purchase:

You are the cheapest (difficult to sustain).

You can be more reliable (great if you can figure this out).

You can be redefine the playing the field to be the only one (most preferred).

If you don't want to be the cheapest and you can't figure out how to be the most reliable, how do you redefine the widget market to be the most preferred?

Ready to redefine your widget yet?