Today's new social media is largely free. So why treat it like something to be afraid of?
Just do it.
Build your own message.
Appear in the places that seem productive or interesting or challenging or fun.
Experiment quietly, figure out what works, do it more.
No need to be a dilettante, and certainly you shouldn't spread yourself too thin or quit at the first sign of failure... but... quit waiting for the right answer.
Start building your message and start creating the audience that will want to hear everything you have to say!
It's your business...tell the world about it!
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