Folks ask me all the time, "What separates RevisGroup from other companies that deliver multimedia?"
It's Simple.
Strategy.
When you're running your company, these are the things that effect your success:
Attitude
Approach
Goals
Strategy
Tactics
Execution
Most Companies spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing.
Big news: No one ever succeeded because of execution tactics learned from a Dummies book.
Tactics tell you what to execute. They're important, but dwarfed by strategy.
Strategy determines which tactics might work.
It your working with a company that provides you tools WITHOUT providing strategy, ask them why.
The best tool in the world is useless, unless you understand how to use it properly.
Have a Great Week!
Chris Revis
*Special thanks to Seth Godin for his continued insight into today's marketing landscape.
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