Good Monday morning.
This weekend, I realized that many business owners lump all of their customers into 2 groups, customers or not customers.
What about everyone else?
Should you consider them in your marketing planning?
When you spread the word or run an ad or invent a policy it is likely aimed at one of these four groups.
1. Strangers are customers to be, but not yet.
2. Critics are those that would speak ill of you, or need to be converted.
3. Friends are those that might have given permission, or even buy now and then.
4. Fans are members of your tribe, supporters and insiders.
Something very important for you to remember:
You can't please all these groups at once.
Before you start developing your strategy and planning your tactics, run down the list.
How can you optimize for the group that you’re aiming for?
How much is that optimization worth?
Can you measure your success?
Are you able to do it by yourself?
We can help.
Chris Revis
No comments:
Post a Comment