Sunday, February 28, 2010

Is it ok to FIRE a customer?

Many of the small business owners that we work with are confronted with a common problem:

Trying to please customers that will never be pleased.

We are often asked, "How do I stop selling to, or servicing this particular type of customer without them getting mad?"

The answer is simple: The customer is already mad, so what do you have to lose?
Now the customer may not be mad at you or your business, but their attitude or behavior is keeping you away from the 10 other customers a day that adore you and your business.

As a business owner, you only have so much time and so many resources.


Shouldn't that time and those resources be given to customers that will be CHAMPIONS for your business?

Starting today, tell those loyal, happy and motivated customers how much you appreciate them.

Starting today, begin asking the customers that are always upset and unsatisfied that they are on NOTICE.

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