Do you have your cadre?

cadre |ˈkadrē; ˈkäd-; -ˌrā|
noun
a small group of people specially trained for a particular purpose or profession.

It would be great to have an organization that enjoys the advantage of everyone believing.
Getting from here, to there, though, requires stories, emotion, conversations and ideas that spread.
Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message.



Ditch mediocre, create your cadre and start creating passion about what you do.

Don't feed the trolls......

Lots of things about work are hard.
Dealing with trolls is one of them.

Trolls are critics who gain perverse pleasure in relentlessly tearing you and your ideas down.

They feed off of the creation and spreading of falsehood and distractions.

Here's the thing(s) to remember:

1. trolls will always be trolling
2. critics rarely create
3. they live in a tiny subterranean cavern, (mom's basement?) ignored by everyone except the trolled and the other trolls
4. professionals (that's you) get paid to ignore them. It's part of your job.

"You can't please everyone," isn't just an old saying, it's the secret of being remarkable.

Doesn't your business deserve to to remarkable?

Start being remarkable today by not feeding the trolls.

How is your business being noticed?

So much time and effort is now put into finding followers, accumulating comments and generating controversy... all so that people will notice you.

Businesses say and do things that don't benefit them, just because they're hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

Trusted
Engaged with
Purchased from
Discussed
Echoed
Teaching us
Leading

So, how is your business being noticed?

Or is it being noticed at all?

I have a website...why hasn't it helped my business?

Will an internet presence mean more business for your small business?

The internet has allowed ease of entry into the market.

You can advertise anything, any service, any good, any piece of junk in your garage--essentially for zero.

You can go into business effortlessly, telling yourself you'll just hang out and do just fine.

Understand that zero is a very real probability, perhaps even a likelihood.

You need to remember that 0% of a really big number is still zero.

What successful marketers have always understood is that you must make something work in the small before you bet the farm and market it to the masses.

If you can't sell to 1 in 1000, why market to a million?

If you are interested in creating an internet presence or optimizing an existing one, why not have a conversation with a firm that does more than write code.

A conversation with  RevisGroup could help you take the success you've had locally and design a strategy to create scalable and measured growth to a larger audience.

You've done it, let RevisGroup help you show it to the world.

Have a great week.

Chris Revis

www.revisgroup.com

Is your business sophisticated?

Is your business sophisticated?

It's very easy to underrate the value of cultural wisdom, otherwise known as sophistication.

Walk into a doctor's office and the paneling is wrong, the carpeting is wrong and it feels dated. Instant lack of trust.

Meet a salesperson in your office. She doesn't shake hands and doesn't make eye contact.

Visit a website for a vendor and it looks like one of those long-letter opportunity seeker type sites.

In each case, the reason you wrote someone off had nothing to do with their product and everything to do with their lack of cultural wisdom.

We place a high value on sophistication, because we've been trained to seek it out as a cue for what lies ahead.
We figure that if someone is too clueless to understand our norms, they probably don't understand how to make us a product or service that we'll like.


And yet...

Who's in charge of cultural norms at your organization?

Does someone hire or train or review to make sure you and your people are getting it right?

It's funny that we assume that all sorts of complex but ultimately unimportant elements need experts and committees and review, but the most important element of marketing--demonstrating cultural wisdom--shouldn't even be discussed.

Let's start a discussion.....

Chris Revis

http://revisgroup.businesscard2.com

**Thanks to Seth Godin for his continued insight into today's marketing landscape.**

Save the Date!

MTCC is offering its first ever Social Networking 101 for small business class.

10/20/09 from 6-pm.
 
For details, please call 828 652 0633.

Only 20 seats are available, so reserve your seat by 10/10 to ensure you get in on the fun!

Chris Revis, the president of RevisGroup is offering this class to educate the small business owners of McDowell County.

Sign up today and find out how to use the Web 2.0 to make a difference in your business!

What if advertising was free?

Today's new social media is largely free. So why treat it like something to be afraid of?

Just do it.

Build your own message.

Appear in the places that seem productive or interesting or challenging or fun.
Experiment quietly, figure out what works, do it more.

No need to be a dilettante, and certainly you shouldn't spread yourself too thin or quit at the first sign of failure... but... quit waiting for the right answer.

Start building your message and start creating the audience that will want to hear everything you have to say!

It's your business...tell the world about it!

Why Strategy is such a big part of what RevisGroup delivers.

Folks ask me all the time, "What separates RevisGroup from other companies that deliver multimedia?"

It's Simple.


Strategy.

When you're running your company, these are the things that effect your success:

Attitude
Approach
Goals
Strategy
Tactics
Execution

Most Companies spend all our time on execution. Use this word instead of that one. This web host. That color. This material or that frequency of mailing.

Big news: No one ever succeeded because of execution tactics learned from a Dummies book.

Tactics tell you what to execute. They're important, but dwarfed by strategy.

Strategy determines which tactics might work.

It your working with a company that provides you tools WITHOUT providing strategy, ask them why.

The best tool in the world is useless, unless you understand how to use it properly.

Have a Great Week!

Chris Revis

*Special thanks to Seth Godin for his continued insight into today's marketing landscape.

DuPont production phase 2

Production Update! We've started phase 2 of the DuPont Water Filtration project this week.

When were done, the videos we've produced will ship in the actual product that you will purchase.
Just pop it into the DVD player when you get home and watch how easy it is to install!

Look for the new products at worldwide retailers 4th quarter 2009!

Thanks and we look forward to helping you show the world your small business!

Chris Revis

President